The Science of Charitable Giving Listen Download Embed Share Share this on Facebook (Opens in a new window) Share this on Twitter (Opens in a new window) Share this via Email A woman makes a donation into a Salvation Army kettle outside a Giant grocery store November 24, 2012, in Clifton, Virgina. Bell ringers William Schmidt (L) and his grandson Bubba Wellens (C). ( PAUL J. RICHARDS/AFP / Getty ) Produced by Mythili Rao Produced by PRI and WNYC