Retro Report: What the NFL Can Learn from Boxing's Decline Listen Download Embed Share Share this on Facebook (Opens in a new window) Share this on Twitter (Opens in a new window) Share this via Email Sonny Liston lies out for the count after being KO'd in the first round of his return title fight by world heavyweight champion Muhammad Ali, Lewiston, Maine, May 25, 1965. ( Hulton Archive / Getty ) Produced by Jillian Weinberger Produced by PRI and WNYC