Gandhi


October 4, 2002



BROOKE GLADSTONE: If bar-leaning is the marketing technique of the future, we wonder if it has caught the attention of CMG Worldwide, the Indianapolis-based licensing firm. Earlier this year CMG was entrusted by the estate of Mohandas Gandhi to protect and market his image. Gandhi moved the world with his message of non-violence. The question is, can he move merchandise? [AMBIENT SOUND BAR OR RESTAURANT]

MAN WITH GANDHI-LIKE ACCENT: Pardon me, young woman. I would be most honored if you would permit me to lean across you in order to reach my non-alcoholic cocktail.

WOMAN: No problem. [SOUND OF DRINK SPILLING] Oh!

MAN WITH GANDHI-LIKE ACCENT: I'm sorry. I appear to have spilled my Raj Mataj on your dress!

WOMAN: Raj Mataj?

MAN WITH GANDHI-LIKE ACCENT: Yes, a delightful and surprising concoction of Darjeeling tea and YooHoo brand chocolate-flavored drink. I find it to be Indi-licious. May I say you have supple skin? M

AN WITH TOUGH NEW YORK CITY ACCENT: Hey, Courtney -- is this skinny dude bothering you? Hey, buddy -- don't make me teach you a lesson.

MAN WITH GANDHI-LIKE ACCENT: You can torture me; you can beat me; but you can't beat the flavor of a Raj Mataj cocktail! [THEME MUSIC]

BOB GARFIELD: That disgraceful exercise ends this week's show. On the Media was produced by Janeen Price and Katya Rogers with Megan Ryan; engineered by Dylan Keefe, Rob Christiansen and George Edwards, and edited-- by Brooke. We had help from Natasha Korgaonkar and Ule Ecksfecmiu [sp?]. Our webmaster is Amy Pearl.

BROOKE GLADSTONE:Mike Pesca is our producer at large, Arun Rath our senior producer and Dean Capello our executive producer. Bassist/composer Ben Allison wrote our theme. You can listen to the program and get free transcripts at onthemedia.org and e-mail us at onthemedia@wnyc.org. This is On the Media from NPR. I'm Brooke Gladstone.

BOB GARFIELD: And I'm Bob Garfield. [MUSIC TAG] [FUNDING CREDITS]