BROOKE GLADSTONE: As we just heard, Madison & Vine is one increasingly vital crossroad. Now that the Campaign Finance Reform Act has been upheld, maybe there will be a K Street & Vine, too, as politicos try to replace soft money advertising with product placements. [FRIENDS TV SHOW THEME PLAYS]

CHORUS: [SINGING] I'LL BE THERE FOR YOU...

DICK GEPHARDT: This president-- is a miserable failure. [LAUGHTER ON LAUGH TRACK]

LISA KUDROW: I know. [LAUGHTER] [FRIENDS TV SHOW THEME PLAYS] [HARP AND JAZZ SAXOPHONE MUSIC]

BOB GARFIELD: Coming up, book research made easy, even for the wired, and poetry copes with hitting the jackpot. [JAZZ SAXOPHONE UP AND UNDER]

BROOKE GLADSTONE: This is On the Media, from NPR.