The Hard Truth About 'All Natural' Labels Listen Download Embed Share Share this on Facebook (Opens in a new window) Share this on Twitter (Opens in a new window) Share this via Email An assortment of organic vegetables are seen on display at Safeway's new 'Lifestyle' store July 18, 2007 in Livermore, California. ( Justin Sullivan / Getty ) Hosted by Todd Zwillich Produced by PRI and WNYC