How Pokémon GO Became a Gaming Phenomenon Listen Download Embed Share Share this on Facebook (Opens in a new window) Share this on Twitter (Opens in a new window) Share this via Email A woman holds up her cell phone as she plays the Pokemon Go game in Lafayette Park in front of the White House in Washington, DC, July 12, 2016. ( JIM WATSON/AFP / Getty ) Produced by Isabel Angell Produced by PRI and WNYC